If you are good at filmmaking or photography this doesn’t mean that you will run a successful business in these fields. It is necessary to promote yourself and become visible to the world. The good news is that you don’t have to spend a small fortune to achieve this goal.
In this article, we will discuss the things you can do to grow your business, not your follower base. Before we go into details, let’s mention one very important thing – you must identify your potential customer base – your target audience.
There are two basic ways in which people can find your filmmaking or photography offer. The first one is by doing active research and the second is by noticing your art through ads, brochures, social network updates, and statuses etc. The truth is that there is much greater chance for individuals who are searching for an artist to become clients.
In case your services are inexpensive and almost any category of people can benefit from it (like creating fun family photos or videos) then you can market your services to anyone. On the other hand, if you have high-quality services that are used only by specific categories of people, then you should try to make yourself more visible in a more discreet way.
First of all, you can rely on word of mouth. This organic type of marketing is available to those who are offering premium services. You must over-deliver and you must be ready to listen to your clients. In this way, you will make sure that they will recommend you to their colleagues and friends. Networking is also part of this activity.
Due to the fact that we are living in a digital age, it is also a smart move to use your online presence to gain premium clients. Open an account on the two most popular social networks where you believe that your potential clients are active. Run a page/profile that will showcase your work. Share some useful information with your followers/fans too.
While we are talking about the Internet, we should also mention your website. Having a website is a must. Look for a website design that is capable of displaying your filmmaking and/or photography work in the best possible way. The website must be updated on a regular basis too.
Whatever option you choose, you should look for a way to display the quality of your work. This is the best photo marketing advice you can get.
Other topics that you can check in:
- Photography Marketing: A Useful Guide to Marketing for Professional Photographers
- Marketing Your Business Photography: All You Need to Know about Social Media for Professional Photographers
— Stitchcraft Mktg (@stitchcraftmktg) 12 de julio de 2017